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Next In Natural

Passionate team with award-winning experience uniting emerging organic and natural food and beverage brands with pioneer business partners to create mutualistic success
 
 




Brooklyn     Jerusalem     London     Manila     Rio Di Janeiro

ABOUT
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We are a Boutique Hybrid Private Equity / Venture Studio operating partner dedicated to scaling select emerging organic and natural food and beverage companies. Our mission is to build a better future for the planet and all that call her home with our products and symbiotic relationship focus. Our cross functional strategic Business Development, Marketing, Operations and International Trading team work from our offices in the USA, England, Israel and The Philippines

400+

YEARS OF COMBINED EXPERIENCE

250+

HOURS DEDICATED TO GIVING-BACK TO LOCAL COMMUNITIES

8320

VISITED ACCOUNTS ANUALLY

Billions

IN INCREMENTAL SALES GENERATED THROUGHOUT OUR CAREERS

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What We Do

MISSION

The most important and sometimes missing ingredient in any successful company is operational excellence and our mission is to inspire, nurture and value it in every one of our companies.

NIN has been a partner in operational excellence at critical early inflection points in the evolution of some of the most successful and beloved brands that have transformed categories and generated billions of dollars in annual revenue.

Protein:
Dairy:
Beverage:
Coffee:
Confectionary:
Food Service:
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THE THREE PILLARS
OF NIN MISSION

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Build value

via operational excellence and a consistent pipeline of innovation, to satisfy and delight our customers.

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Create brand loyalty

amongst better-for-you seeking consumers in harmony with efficacious healthy eating and sustainable practices.

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Long-range mutualistic financial success

for our team, farmers, customers and investors

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EXECUTIVE SUMMARY

We are a Boutique Hybrid Private Equity / Venture Studio operating partner dedicated to scaling select emerging organic and natural food and beverage companies. Our mission is to build a better future for the planet and all that call her home with our products and symbiotic relationship focus. Our cross functional strategic Business Development, Marketing, Operations and International Trading team work from our offices in the USA, England, Israel and The Philippines

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THE SHIFT IS ON

NIN has been a partner in operational excellence at critical early inflection points in the evolution of some of the most successful and beloved brands that have transformed categories and generated billions of dollars in annual revenue.

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Heritage
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UPCYCING

THE SHIFT IS ON

BIOACTIVE FOODS

NOOTROPICS

REGENERATIVE

MEET THE LEADERSHIP TEAM

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Jeff founded Gourmet Guru, NYC’s

first all-natural & organic CPG Incubator / Distributor.  Guru became known as “the new company company” with Jeff co-writing the go-to-market strategies and/or business plans for small USA startups such as Chobani, Stumptown, and Hu and helped them launch and scale to become category leaders. Jeff later joined forces with UNFI to morph Guru into UNFI Next. Find out more at

www.JeffLichtenstein.com 

Jeff enjoys his family time, kayaking, hoops, charitable endeavors and supporting

local farmers.

Jeff Lichtenstein

Chief Executive Officer

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Kristine is a native of the Philippines.

She has over 15 years of combined experience

in Tech & Customer Support, Quality Assurance, 

Business Operations. She holds a bachelor's degree in Business Administration & an MBA. She takes a holistic approach to business with a focus on helping team members develop, advance & succeed driven by operational efficiency & lean management all within a familial culture. She supports all areas of our Operations, Accounting, Analytics and Human Resources through insights  & analytics, developing solutions, recommendations for process improvement & organizational changes, with a

keen interest in giving back & creating

mutualistic success for all

our stakeholders.

Kristine Laurel

Chief Operating & Finance Officer

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An experienced innovation,
food and tech leader, inventor, and investor.

 

Ted has owned and operated better-for-you CPG companies with over $50mn in revenue.  His companies have been listed on the Inc 5000 list of fastest growing companies in America and won multiple product quality awards

 

A Harvard Alumnus and former McKinsey & Company consultant, software engineer turned food entrepreneur.  Ted combines unique business skills with a passion for healthy food.  Early investor

in Magic Spoon, Skinny Dipped Almonds,

Beekeepers Naturals, Recess

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Trisha has over 15 years  of Wall Street
and investor relations  experience, working primarily with senior  institutional portfolio managers/hedge funds  and C-level executives in the retail and  eCommerce sectors. Trisha was most recently  a Senior Analyst and VP in Equity Research at  Wells Fargo Securities and prior to that was in  a similar role at Thomas Weisel Partners (now  Stifel Nicolaus) in San Francisco. Trisha  graduated from Miami University in Ohio, with  a B.S. in Finance and Economics and was a past  CFA ® charterholder (2007-2016).

Ted Tieken

Chief Future Officer

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Shaynne holds a Bachelor of Science

degree in Information Technology, with 15+ years of professional experience including a great run with Apple.  Shaynne has worked extensively in team leadership, associate training, recruitment, telemarketing, research, SEO and social media management.

She is highly skilled in Customer Service & Technical Support and has worked in Quality Assurance, focusing on in-depth root-cause data analysis & reporting.  At Next in Natural, she leads up the day-to-day operations and provides insights via data analytics.

Shaynne Ricarte

Operations Team Leader

Trisha Dill

Chief Financial Officer

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Gregory holds a bachelor’s

degree in Business Administration majoring

in Marketing Management and has  extensive experience in customer relations management and team training. As a Product and Process Trainer, he has led top brands to their success in customer service, customer experience,

technical support, and sales.

As a marketer, he is passionate about content creation, branding, customer engagement,

digital marketing in social media.

At Next in Natural, Greg leads up the Digital Marketing and Social Media Team as well as

our Trade Marketing and R&D areas.

Gregory Márzon

Marketing Team Leader

Team

ENTREPRENEURSHIP CREATING SOCIAL AND ECO IMPACT

We mentor and invest in an inclusive talent pool of entrepreneurs to better the next generation by empowering them to make healthy food and beverage choices. We have been widely recognized for supporting this mission: examples include receiving a New York City Business of the Year Award from Mayor Bloomberg, being named an Inner City 100 Business of the Year from Harvard University's Michael Porter, SBA family Business of the Year and being visited by British Parliamentary Members to learn how to best create great career opportunities in underserved communities.

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THE SUB-SCALE
BRAND DILEMA

The Sub-Scale Brand is a relatively young brand, that generally is on-trend, founded by passionate founders. For those that move from sub to scale, those companies have become beloved national brands that have driven the Natural Food Business forward. The problem though, especially over the last 5 years during the venture backed flood of money into the sector, are often managed by first time CEO’s, have inexperienced operational investors, and ultimately even fail outright or become somewhat stranded assets, neither with enough damage to die or enough sound operational, financial and marketing expertise to win. For those who know where and how to look there are always winners underneath the chaos, poor operational execution and compromised business model. The problem becomes an opportunity: enter Next In Natural.

GET IN TOUCH

Global Headquarters​

240 Kent Avenue, Brooklyn, NY 11249

info@nextinnatural.com

Tel: +1 (718) 757-8569

CONTACT
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Building symbiotic partnerships within the sustainable food landscape for a better tomorrow.

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